GBS Blog

Expanding Your Professional Network in a New City: A How-to for MBA School Students

Jul 12, 2018 10:20:22 AM / by Geneva Business School posted in mba school, business programs, MBA university

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According to a recent LinkedIn survey, 80 percent of professionals now say networking is important for career success. In addition to formal education, students find crucial networking opportunities while studying business in a new city. Professional networks help qualified candidates reach their potential in a competitive market, maximizing opportunities and landing coveted positions after graduation.

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4 Portfolio Management Tips for International Finance Degree Students

Jul 5, 2018 9:49:44 AM / by Geneva Business School posted in BBA programs, bachelor of international finance, international finance degree

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A unique collection of assets and investments, financial portfolios are more than just the sum of their parts. Portfolios are an indication of financial objectives and market expertise, shaping the industry standing of investment managers. From asset allocation to risk management, effective portfolio managers know how to ensure aggregate returns for their investors.

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What is Conversion Optimization? A Primer for Students in Digital Marketing Training

Jun 28, 2018 11:20:19 AM / by Geneva Business School posted in BBA school, digital marketing courses, digital marketing training

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Web traffic is a good sign for businesses, but strong marketing only truly pays off when web visitors engage with the advertised service or product. A crucial metric for successful advertising, this engagement indicates that businesses are converting web visitors into customers and subscribers.

Conversion optimization is the process of increasing this engagement rate – an important metric for successful advertising. As online advertising gets increasingly competitive, business students are now trained in conversion rate optimization (CRO). These skills help digital marketers convert web traffic into tangible consumer engagement, helping businesses thrive online.

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How Technology and Digitization Impacts International Relations Careers

Jun 21, 2018 10:50:16 AM / by Geneva Business School posted in international relations degree, international relations careers, international relations programs

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Digital technologies have transformed personal communication, connecting people around the world at a moment’s notice. On a larger scale, these platforms have also altered the behaviors and interactions of states, reworking long-held definitions of sovereignty and international community. An emerging paradigm, the ‘digital state’ helps explain how great technological progress has altered diplomacy, economics and communication in an increasingly online world.

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From Angel Investors to Heavenly Weather: 4 Great Reasons to Study Management in Barcelona

Jun 15, 2018 9:08:46 AM / by Geneva Business School posted in master in international management, international management programs, study management in Barcelona

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Among the top tourist destinations in the world, Barcelona topped major cities like Shanghai, Berlin, Los Angeles and Rome for total visitors in 2017. While completing their degrees, Barcelona-based students are in the enviable position of making repeat trips to the city’s unique attractions – and basking in the Catalonian sunshine. From architectural splendor to world-famous beaches, Barcelona promises a complete and enriching student experience.

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Presentation Pro Tips for Business School and Beyond

Jun 7, 2018 12:54:11 PM / by Geneva Business School posted in business school, business programs, business universities

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A chance to share knowledge and demonstrate skills, presentations play an important part in academic and professional success. For business students, effective presentations can help secure good grades – and ultimately, a leadership role in the business world.

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What You Learn about Security and Conflict Resolution During Your International Relations Degree

May 31, 2018 9:50:56 AM / by Geneva Business School posted in BBA school, bba in international relations, international relations degree

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From cyber attacks to nuclear proliferation, the 21st century has seen new security threats emerge and old ones evolve. The result is a complex international order that calls for greater diplomacy and mediation. An evolving field of international relations, security and conflict resolution examines key geopolitical phenomena like terrorism, peacekeeping and cyber warfare.

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How International Finance Degree Graduates Use Investment Psychology to Make Smart Decisions

May 24, 2018 8:58:11 AM / by Geneva Business School posted in bachelor of international finance, international finance degree, bachelor of finance

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Investment psychology is gathering greater attention in the finance industry. Just as professional athletes hire personal trainers to maintain their fitness, many top investors now consult psychologists and coaches to fine tune investment thinking. These services typically help investors avoid psychological pitfalls that can weaken even the most seasoned judgment – often with costly consequences.

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4 Exciting Careers for MBA in Sports Management Graduates

May 17, 2018 1:43:18 PM / by Geneva Business School posted in mba in sports management, master in sports management, sports management courses

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Business professionals play a crucial role in supporting and expanding the sports industry, which is now valued at up to €450 billion according to management consultancy firm A.T. Kearney. Applying their insight to a variety of sporting enterprises, sports management pros work at the busy intersection of athletics, entertainment and business.

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Entrepreneur vs. Intrapreneur: What's The Difference? A Primer for Business School Students

May 15, 2018 12:45:29 PM / by Geneva Business School posted in business school, business programs, business courses

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