Business professionals play a crucial role in supporting and expanding the sports industry, which is now valued at up to €450 billion according to management consultancy firm A.T. Kearney. Applying their insight to a variety of sporting enterprises, sports management pros work at the busy intersection of athletics, entertainment and business.
From management and athlete support, to public relations and marketing, business professionals are critical to the daily operations of the world’s favourite sports. Sports management courses help professionals combine their passions for business and sport, leading to a variety of exciting careers.
Are you curious about a business career in the sports industry? Read on to find out about four interesting career paths afforded by a top MBA in Sports Management.
1. Sports Management Graduates Pursue Top Managerial Positions
Management acumen is the backbone of the sports industry – a necessary component across all sports organizations. Managerial professionals help ensure the success of sporting events, showcasing sport in the best possible light. Among the jobs available to sports MBA graduates, event managers coordinate crucial resources and logistics, while product management directors are also needed to help organizations put forward top sporting products for fans and investors.
In addition, since few industries present quite the logistical challenges of game day, game day operations managers are critically important for sports organizations, establishing the best possible environment for athletes and fans alike. Professionals draw from key business skills in these management positions, navigating the complex and exciting cross-section of sports and economics.
2. Professional Training Can Lead to Rewarding Sports Marketing Careers
Since the 1960s, the sports industry has grown through strategic marketing. Sports organizations require specialized marketing solutions, with advertising campaigns that consider unique attributes like star athletes and spectator experience. In addition to advertising the sport itself, marketers are tasked with advertising through sports – promoting brands partnered with their organization.
Marketing professionals have helped secure the popularity of the world’s top sports, successfully advertising their services and affiliated products. An MBA in Sports Management trains professionals for key roles as sports marketing analysts and marketing directors. At the centre of the industry, these professionals help develop strategic plans to monetize sports and appeal to a particular consumer base.
In GBS’s orientation subject, ‘The Business of Football’, students draw from their passion for the sport
3. Sports Management Professionals Hold Crucial Public Relations Positions
Sports draw the interest of casual consumers and diehard fans alike. Sports management courses help professionals pursue careers in public relations, a top priority throughout the industry. From athletic agencies to league-leading teams, public relations professionals are essential mediators between athletic talent and the general public. Coordinating with event and marketing professionals, public relations officers oversee press releases and manage breaking news.
With a sporting public turning to digital platforms for constant updates, social media is increasingly important throughout the industry. A sports management MBA can help a social media manager maximize these platforms to the benefit of their organization. With an eye for accuracy and the latest tech, social media managers update followers on developments within their organization and industry.
4. Sports Management Courses Help Professionals Work with Athletes
This industry is also an opportunity to work closely with athletes, helping them navigate the business side of sports. Coupling business training with sports acumen, an agent helps athletes negotiate contracts, manage their finances, and secure endorsements. Like many of the sports careers available to MBA graduates, sports agents have opportunities for international work, often travelling to meet current and prospective clients.
Sports management students graduate with a foothold in an ever-expanding industry
Athletic directors also work closely with athletes, leveraging business and managerial skills to improve athletic programmes. Athletic directors typically oversee budget, hiring and scheduling, ensuring an organization’s talent has the best resources. Along with other top industry positions, this one requires sharp decision-making and leadership skills – and a drive for continued success.
Are you hoping to launch your business career in the sport industry?
Contact Geneva Business School to learn more about our Master in Sports Management!