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4 Surefire Cover Letter Writing Strategies for Students at Business School

Jul 19, 2018 4:06:58 PM / by Geneva Business School

Four students with a laptop at Geneva Business School

Writing a cover letter is a necessary part of applying for any position. A cover letter gives professionals an opportunity to share not just their interest in a company or firm, but their qualities, experiences, and commitment to fulfilling an employer’s mission.

There are many different factors that local and international business students should consider before and during the process of crafting a cover letter, from demonstrating their passion and experience to avoiding pesky typos.

Below are four foolproof methods to help business students with different specialities write an excellent cover letter that employers won’t just glance over. Read on to learn more about what they are.

1. Business College Students Should Research Their Employers

Before writing their cover letters, students in business universities must take the time to browse the internet and research the company or organization they are applying to, as well as the position. They will want to review the company’s mission statement, as well as their duties and responsibilities should they occupy the position. Employers who read cover letters that are geared specifically towards their company and the role they are looking to fill not only recognize the applicant’s genuine interest in the position, but are impressed by the amount of effort put into the document.

 business universitiesBusinesses want candidates willing to do their research.

Candidates who demonstrate that they have researched the company also make it easier for employers to connect with the applicant, making them more likely to consider them for the position. In fact, many large and small businesses who read cover letters may even view generic submissions with little or no mention of their company and what it does as a sign of the applicant’s laziness.

2. View Cover Letters as Exercises in Concision

Business CEOs and HR representatives are not interested in reading 2 or 3 pages of text, and will often quickly dismiss cover letters that are too long and convoluted. Lengthy cover letters may show employers that the applicant is unfocused and incapable of communicating effectively. Excellent cover letters are often short, no more than a page in length, with only a few paragraphs of 3 to 6 sentences. Each paragraph should also convey something specific, such as an applicant’s skills and work experience.

Good organization and structuring can also contribute to a concise and effective cover letter. Recent business school graduates should outline their cover letters and determine what each paragraph will be discussing, and then allot just a few sentences to each area when writing.

3. Cover Letters Are a Chance for BBA University Graduates to Be Creative

Top companies will sometimes see over hundreds of applications per day. With so much competition in the job market, it’s important to try and stand out, and doing that requires a bit of creativity. While still keeping the cover letter short and focused, graduates with business diplomas should try writing cover letters with structures that step outside more traditional formats.

 BBA universityCover letters with a little creativity stand out!

For example, some applicants have created cover letters similar to a company’s newsletter, drawing in their attention and demonstrating the candidate’s sincere interest in their business. International students also carry unique perspectives on businesses, and should strive to communicate that with employers, if appropriate.

4. Draft, Proofread, and Edit Cover Letters Before Submitting Them

Diligent professionals looking to start their careers working for successful companies will always proofread and edit their cover letters and resumes. Nothing ticks off an employer or HR representative more than having to read a cover letter that is riddled with spelling mistakes, grammar problems, and typos.

Business graduates should review their drafts to eliminate these tedious writing mistakes so that their cover letter demonstrates professionalism and sophistication. International students whose first language is not English may wish to have an English-speaking peer or friend to glance over their cover letter to spot errors they may not see on their own.

Are you ready to start your business career at a BBA University?

Contact Geneva Business School for more details.

Topics: business school, business universities, BBA university

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