GBS Blog

How Lean Thinking Gives You the Advantage in Digital Marketing Careers

Jan 25, 2019 7:10:41 PM / by Geneva Business School posted in MBA in digital marketing, digital marketing training, digital marketing careers

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Considering an International Finance Degree? 3 Things You Should Know about Working with Finders

Jan 24, 2019 11:02:34 PM / by Geneva Business School posted in bachelor of international finance, international finance degree, international finance courses

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3 Benefits of a Flexible, Digital DBA Degree Program

Jan 23, 2019 5:21:09 PM / by Geneva Business School posted in dba degree, doctorate in business, doctor of business administration

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4 Must-Know Trends for Success in Sports Management Careers

Dec 27, 2018 4:31:54 PM / by Geneva Business School posted in mba in sports management, sports management careers, sports management degree

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The global sports industry, valued at an estimated $1.3 trillion USD in 2017, has been grappling with many of the same (or similar) challenges that other global industries have been faced with in recent years. As digital technologies have continued to evolve, there has been a widespread need to adapt established business models to take into account new developments like data analytics, virtual reality and the ubiquity of smartphones.

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Why Learning Capital Budgeting is So Important in Business School

Dec 20, 2018 4:19:41 PM / by Geneva Business School posted in business school, bachelor of international finance, international finance training

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Content marketing overload: How to make an impact in 2019

Dec 19, 2018 6:50:09 PM / by Geneva Business School

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At GBS, we love when innovative guest speakers and collaborators from all walks of life drop by our different campuses to lead conferences and run workshops with our students, and share their experience and expertise about a diverse range of new business topics, trends and technologies.

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How Design Thinking at MBA School Leads to Career Success

Dec 13, 2018 3:56:07 PM / by Geneva Business School posted in MBA in digital marketing, mba school, digital marketing training

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Design thinking is a methodology used for solving complex problems. It can be employed in a wide variety of applications, including the design of new products or processes, but is often used to address what are known as wicked problems. These are problems which are ill-defined or tricky to pin down, either because they’re so closely interconnected with other problems, or because they involve satisfying incomplete, contradictory or shifting requirements.

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4 Advantages of Earning a DBA Degree

Dec 6, 2018 4:01:42 PM / by Geneva Business School posted in dba degree, dba programs, doctor of business administration

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Have you reached a plateau in your career? Are you looking for a way to compete for more lucrative, senior positions in top organizations? Or perhaps you want to acquire new skills in order to take on more responsibility with your current employer? Whatever your reasons for seeking further education, a Doctorate in Business Administration (DBA) can be an excellent option to help you reach your goals.

A DBA degree can be a great way to hone real-world skills, develop advanced professional insights and gain an impressive qualification that can help take your career to the next level, all while remaining in the workforce. If you’ve been considering this unique path, keep reading to learn more about why a DBA could be the right move for you.

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Applying to MBA school? 3 Reasons to Study in Switzerland

Dec 4, 2018 6:30:33 PM / by Geneva Business School posted in business school, mba school, mba in international relations

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For a small country of just over 8.5 million people, Switzerland has certainly accomplished a lot. Home to one of the world’s strongest economies and known for everything from its finance sector to its tourism industry to its food, the Central European nation has a proud history of innovation, global leadership and achievement.

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How a Sports Management Degree can Launch You into a Successful Public Relations Career

Nov 29, 2018 6:13:32 PM / by Geneva Business School posted in business school, sports management courses, sports management degree

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A degree in Sports Management can prepare students for a range of exciting jobs within the sports industry. Graduates can put their business and financial acumen to use as business analysts for a major sports league, exercise their cutting-edge digital marketing skills as marketing directors for popular sports teams or brands, or use the negotiation, management and strategy skills they’ve developed through their education to become sports agents for athletes. No matter where your own strengths and interests lie, there’s most likely a job in the sports industry that’s right for you.

If you’re interested in media and communications, then a career in public relations might be the right path to follow. Public relations representatives work with leagues, teams and individual athletes to maintain and improve their public image, often working with the media and drafting communications on behalf of their clients. It can be a challenging and fast-paced career, but rewarding and lucrative for those with the skills and talents to excel.

Here’s how a sports management degree can launch you into a successful public relations career.

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