GBS Blog

5 Leadership Qualities All Students in Entrepreneurship Courses Should Build

Aug 2, 2018 4:58:19 PM / by Geneva Business School posted in BBA degree in entrepreneurship, entrepreneurship courses, entrepreneurship training

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Your Essential Pre-Arrival Checklist for Attending Business School in Barcelona

Jul 26, 2018 5:23:53 PM / by Geneva Business School posted in digital marketing degree, Study marketing in Barcelona, business school in Barcelona

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4 Surefire Cover Letter Writing Strategies for Students at Business School

Jul 19, 2018 4:06:58 PM / by Geneva Business School posted in BBA university, business school, business universities

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Writing a cover letter is a necessary part of applying for any position. A cover letter gives professionals an opportunity to share not just their interest in a company or firm, but their qualities, experiences, and commitment to fulfilling an employer’s mission.

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Expanding Your Professional Network in a New City: A How-to for MBA School Students

Jul 12, 2018 4:20:22 PM / by Geneva Business School posted in business programs, mba school, MBA university

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According to a recent LinkedIn survey, 80 percent of professionals now say networking is important for career success. In addition to formal education, students find crucial networking opportunities while studying business in a new city. Professional networks help qualified candidates reach their potential in a competitive market, maximizing opportunities and landing coveted positions after graduation.

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4 Portfolio Management Tips for International Finance Degree Students

Jul 5, 2018 3:49:44 PM / by Geneva Business School posted in international finance degree, BBA programs, bachelor of international finance

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A unique collection of assets and investments, financial portfolios are more than just the sum of their parts. Portfolios are an indication of financial objectives and market expertise, shaping the industry standing of investment managers. From asset allocation to risk management, effective portfolio managers know how to ensure aggregate returns for their investors.

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What is Conversion Optimization? A Primer for Students in Digital Marketing Training

Jun 28, 2018 5:20:19 PM / by Geneva Business School posted in BBA school, digital marketing courses, digital marketing training

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Web traffic is a good sign for businesses, but strong marketing only truly pays off when web visitors engage with the advertised service or product. A crucial metric for successful advertising, this engagement indicates that businesses are converting web visitors into customers and subscribers.

Conversion optimization is the process of increasing this engagement rate – an important metric for successful advertising. As online advertising gets increasingly competitive, business students are now trained in conversion rate optimization (CRO). These skills help digital marketers convert web traffic into tangible consumer engagement, helping businesses thrive online.

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How Technology and Digitization Impacts International Relations Careers

Jun 21, 2018 4:50:16 PM / by Geneva Business School posted in international relations degree, international relations programs, international relations careers

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Digital technologies have transformed personal communication, connecting people around the world at a moment’s notice. On a larger scale, these platforms have also altered the behaviors and interactions of states, reworking long-held definitions of sovereignty and international community. An emerging paradigm, the ‘digital state’ helps explain how great technological progress has altered diplomacy, economics and communication in an increasingly online world.

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From Angel Investors to Heavenly Weather: 4 Great Reasons to Study Management in Barcelona

Jun 15, 2018 3:08:46 PM / by Geneva Business School posted in international management programs, study management in Barcelona, master in international management

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Among the top tourist destinations in the world, Barcelona topped major cities like Shanghai, Berlin, Los Angeles and Rome for total visitors in 2017. While completing their degrees, Barcelona-based students are in the enviable position of making repeat trips to the city’s unique attractions – and basking in the Catalonian sunshine. From architectural splendor to world-famous beaches, Barcelona promises a complete and enriching student experience.

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Presentation Pro Tips for Business School and Beyond

Jun 7, 2018 6:54:11 PM / by Geneva Business School posted in business universities, business programs, business school

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A chance to share knowledge and demonstrate skills, presentations play an important part in academic and professional success. For business students, effective presentations can help secure good grades – and ultimately, a leadership role in the business world.

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What You Learn about Security and Conflict Resolution During Your International Relations Degree

May 31, 2018 3:50:56 PM / by Geneva Business School posted in international relations degree, BBA school, bba in international relations

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From cyber attacks to nuclear proliferation, the 21st century has seen new security threats emerge and old ones evolve. The result is a complex international order that calls for greater diplomacy and mediation. An evolving field of international relations, security and conflict resolution examines key geopolitical phenomena like terrorism, peacekeeping and cyber warfare.

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