GBS Blog

Mergers and Acquisitions: 5 Things to Know about this Important BBA School Topic

Oct 4, 2018 3:19:54 PM / by Geneva Business School posted in BBA school, international finance training, bachelor of finance

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What is Conversion Optimization? A Primer for Students in Digital Marketing Training

Jun 28, 2018 5:20:19 PM / by Geneva Business School posted in BBA school, digital marketing courses, digital marketing training

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Web traffic is a good sign for businesses, but strong marketing only truly pays off when web visitors engage with the advertised service or product. A crucial metric for successful advertising, this engagement indicates that businesses are converting web visitors into customers and subscribers.

Conversion optimization is the process of increasing this engagement rate – an important metric for successful advertising. As online advertising gets increasingly competitive, business students are now trained in conversion rate optimization (CRO). These skills help digital marketers convert web traffic into tangible consumer engagement, helping businesses thrive online.

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What You Learn about Security and Conflict Resolution During Your International Relations Degree

May 31, 2018 3:50:56 PM / by Geneva Business School posted in international relations degree, BBA school, bba in international relations

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From cyber attacks to nuclear proliferation, the 21st century has seen new security threats emerge and old ones evolve. The result is a complex international order that calls for greater diplomacy and mediation. An evolving field of international relations, security and conflict resolution examines key geopolitical phenomena like terrorism, peacekeeping and cyber warfare.

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4 Surprising Ways a BBA in International Relations Can Benefit Your Career

Apr 10, 2018 5:52:10 PM / by Geneva Business School posted in bba in international relations, BBA school, international relations degree

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The world of global politics and foreign affairs is changing fast, and the need to address complex issues concerning trade, diplomacy, human rights, and other areas has never been greater. As a result, there is no shortage of successful and lucrative career opportunities for students interested in international affairs.

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4 Fundamental Business Skills Mastered at BBA School

Mar 12, 2018 8:12:41 PM / by Geneva Business School posted in BBA school, business school, BBA programs

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Nothing offers possibility like the wide-open world of business, which is why an education in the area is one of the surest pathways to a career that is personally meaningful and rewarding. Through exploring and developing the many fundamental technical and soft skills conducive to career success, it's possible for ambitious business students to gain the confidence and ability that will set them apart as effective leaders.

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