GBS Blog

How Digital Marketing Courses Can Help You Build an International Network

Feb 7, 2019 4:58:22 PM / by Geneva Business School posted in MBA in digital marketing, digital marketing programs, digital marketing courses

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An MBA in Digital Marketing can provide you with a wide range of valuable skills to help you engage audiences through digital media and develop sophisticated strategies for marketing your business, or those of your clients, online. By the time you graduate, you’ll be able to publish and manage digital content, make use of advanced analytics software, design and implement innovative and effective marketing campaigns, and more – allowing you to reach untapped audiences and convert new leads into loyal customers.

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What is Conversion Optimization? A Primer for Students in Digital Marketing Training

Jun 28, 2018 5:20:19 PM / by Geneva Business School posted in BBA school, digital marketing courses, digital marketing training

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Web traffic is a good sign for businesses, but strong marketing only truly pays off when web visitors engage with the advertised service or product. A crucial metric for successful advertising, this engagement indicates that businesses are converting web visitors into customers and subscribers.

Conversion optimization is the process of increasing this engagement rate – an important metric for successful advertising. As online advertising gets increasingly competitive, business students are now trained in conversion rate optimization (CRO). These skills help digital marketers convert web traffic into tangible consumer engagement, helping businesses thrive online.

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