An MBA in Digital Marketing can provide you with a wide range of valuable skills to help you engage audiences through digital media and develop sophisticated strategies for marketing your business, or those of your clients, online. By the time you graduate, you’ll be able to publish and manage digital content, make use of advanced analytics software, design and implement innovative and effective marketing campaigns, and more – allowing you to reach untapped audiences and convert new leads into loyal customers.
Web traffic is a good sign for businesses, but strong marketing only truly pays off when web visitors engage with the advertised service or product. A crucial metric for successful advertising, this engagement indicates that businesses are converting web visitors into customers and subscribers.
Conversion optimization is the process of increasing this engagement rate – an important metric for successful advertising. As online advertising gets increasingly competitive, business students are now trained in conversion rate optimization (CRO). These skills help digital marketers convert web traffic into tangible consumer engagement, helping businesses thrive online.