GBS Blog

How Design Thinking at MBA School Leads to Career Success

Dec 13, 2018 3:56:07 PM / by Geneva Business School posted in MBA in digital marketing, mba school, digital marketing training

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Design thinking is a methodology used for solving complex problems. It can be employed in a wide variety of applications, including the design of new products or processes, but is often used to address what are known as wicked problems. These are problems which are ill-defined or tricky to pin down, either because they’re so closely interconnected with other problems, or because they involve satisfying incomplete, contradictory or shifting requirements.

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What is Conversion Optimization? A Primer for Students in Digital Marketing Training

Jun 28, 2018 5:20:19 PM / by Geneva Business School posted in BBA school, digital marketing courses, digital marketing training

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Web traffic is a good sign for businesses, but strong marketing only truly pays off when web visitors engage with the advertised service or product. A crucial metric for successful advertising, this engagement indicates that businesses are converting web visitors into customers and subscribers.

Conversion optimization is the process of increasing this engagement rate – an important metric for successful advertising. As online advertising gets increasingly competitive, business students are now trained in conversion rate optimization (CRO). These skills help digital marketers convert web traffic into tangible consumer engagement, helping businesses thrive online.

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