Design thinking is a methodology used for solving complex problems. It can be employed in a wide variety of applications, including the design of new products or processes, but is often used to address what are known as wicked problems. These are problems which are ill-defined or tricky to pin down, either because they’re so closely interconnected with other problems, or because they involve satisfying incomplete, contradictory or shifting requirements.
In today’s interconnected world, digital marketing is becoming ever more important. Organizations in a variety of sectors recognize the need to raise awareness of their brands, products, and services online, and incorporate digital channels into their traditional marketing mix.