GBS Blog

How Design Thinking at MBA School Leads to Career Success

Dec 13, 2018 3:56:07 PM / by Geneva Business School posted in MBA in digital marketing, mba school, digital marketing training

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Design thinking is a methodology used for solving complex problems. It can be employed in a wide variety of applications, including the design of new products or processes, but is often used to address what are known as wicked problems. These are problems which are ill-defined or tricky to pin down, either because they’re so closely interconnected with other problems, or because they involve satisfying incomplete, contradictory or shifting requirements.

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Exciting Careers You Can Explore After Your Digital Marketing Degree

Mar 19, 2018 1:51:17 PM / by Geneva Business School posted in masters in digital marketing, MBA in digital marketing, digital marketing degree

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In today’s interconnected world, digital marketing is becoming ever more important. Organizations in a variety of sectors recognize the need to raise awareness of their brands, products, and services online, and incorporate digital channels into their traditional marketing mix.

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