A degree in Sports Management can prepare students for a range of exciting jobs within the sports industry. Graduates can put their business and financial acumen to use as business analysts for a major sports league, exercise their cutting-edge digital marketing skills as marketing directors for popular sports teams or brands, or use the negotiation, management and strategy skills they’ve developed through their education to become sports agents for athletes. No matter where your own strengths and interests lie, there’s most likely a job in the sports industry that’s right for you.
If you’re interested in media and communications, then a career in public relations might be the right path to follow. Public relations representatives work with leagues, teams and individual athletes to maintain and improve their public image, often working with the media and drafting communications on behalf of their clients. It can be a challenging and fast-paced career, but rewarding and lucrative for those with the skills and talents to excel.
Here’s how a sports management degree can launch you into a successful public relations career.
Business professionals play a crucial role in supporting and expanding the sports industry, which is now valued at up to €450 billion according to management consultancy firm A.T. Kearney. Applying their insight to a variety of sporting enterprises, sports management pros work at the busy intersection of athletics, entertainment and business.