The global sports industry, valued at an estimated $1.3 trillion USD in 2017, has been grappling with many of the same (or similar) challenges that other global industries have been faced with in recent years. As digital technologies have continued to evolve, there has been a widespread need to adapt established business models to take into account new developments like data analytics, virtual reality and the ubiquity of smartphones.
A degree in Sports Management can prepare students for a range of exciting jobs within the sports industry. Graduates can put their business and financial acumen to use as business analysts for a major sports league, exercise their cutting-edge digital marketing skills as marketing directors for popular sports teams or brands, or use the negotiation, management and strategy skills they’ve developed through their education to become sports agents for athletes. No matter where your own strengths and interests lie, there’s most likely a job in the sports industry that’s right for you.
If you’re interested in media and communications, then a career in public relations might be the right path to follow. Public relations representatives work with leagues, teams and individual athletes to maintain and improve their public image, often working with the media and drafting communications on behalf of their clients. It can be a challenging and fast-paced career, but rewarding and lucrative for those with the skills and talents to excel.
Here’s how a sports management degree can launch you into a successful public relations career.