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The Importance of Mastering Google Analytics during an MBA in Digital Marketing

Oct 11, 2018 3:14:45 PM / by Geneva Business School

digital marketing programs

Do you want to take your career to the next level? Are you trying to break into the digital marketing industry? Perhaps you’re looking to start your own business? Wherever your interest in an MBA in Digital Marketing originates, there’s no disputing the importance of mastering Google Analytics (GA) during your time at business school.

Google Analytics is a service that provides businesses with insights into their online audiences and web traffic, and it is extremely valuable to digital marketers. With analytics tools, marketers can monitor the performance of their business’s online presence and use the data gathered to reach the right people, on the right platforms, in the right locations.

Read on to find out how learning about Google Analytics during an MBA in Digital Marketing can help improve your present and future marketing strategies.

Paint a Clear Picture of Your Target Audience with Google Analytics

Before trying to engage with anyone online, it’s important to understand your target audience. How old are they? Where are they located? What are their interests? You’ll need to identify who you’re trying to reach before initiating a conversation with them; otherwise, that campaign you worked so hard to perfect may end up reaching people who have no interest in it at all.

Most digital marketing programs educate students on the use of data analysis software such as Google Analytics. With a tool like GA, you’ll be able to paint an accurate picture of your target audience, the different types of content they’re engaging with, the devices they’re using, the actions they take online, and even the specific pages on your website that are attracting people or causing them to leave it altogether.

Google Analytics lays all of this information out for you through its Audience Reports. Once you know as much as you can about your target audience, you’ll be able to develop digital marketing campaigns that accurately demonstrate why your product or service is valuable to them.

Use Google Analytics to Budget Wisely after MBA School

Google Analytics helps you better understand what’s working and what isn’t in your digital marketing campaigns. This will help you decide where you should be allocating funds. For example, by linking Google Ads to your GA account, you can track your pay-per-click ad campaigns to uncover which ones are successful and have higher conversion rates, and which ones aren’t, allowing you to adjust your ads accordingly.

MBA in Digital MarketingMastering Google Analytics at MBA School can help you leverage your audience’s location

Additionally, mastering GA at an MBA school can help you identify areas in your strategy where you’re not currently allocating any resources, but may want to start funding. For instance, the tool can help you determine where your audience is geographically located. By reviewing GA’s Location Reports, you may uncover that your audience resides in an area that you’re not currently targeting, and as a result, you may decide to invest in that area.

Improve your Time Management through Data Analysis

Time is money, so spend it wisely. As a professional considering an MBA in Digital Marketing, you know that proper time allocation is just as important to a business as budget allocation. You don’t want to spend the majority of your time optimizing a marketing campaign that isn’t working well to begin with.

Learning to monitor Google Analytics data during your digital marketing program will help you leverage information about your online presence to better invest your time on campaigns and other marketing activities that benefit your business.

MBA SchoolUse Google Analytics to help better allocate resources to effective marketing activities

Analyzing data is crucial to any business because it allows you to see which digital marketing activities are working and which aren’t. Google Analytics provides important insights about your audience, their online behaviors, how they’re reaching your website, and the actions they’re taking while on it. When you know who you’re trying to reach and where to invest your time and money, you’ll be able to develop successful digital marketing campaigns and improve your online performance.

Learn more about Google Analytics during an MBA in Digital Marketing.

Contact Geneva Business School for information about out 18-month Master’s program.

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